Video blogs, or vlogs, are not new on the
Internet. Long before YouTube, people shared their news and opinions in
the form of a video. Still 10 years ago it was rather expensive. Today,
with cheap web cameras, camcorders, free video capturing and editing
software, and numerous platforms to share
video posts, video blogging should be flourishing. However, this is not
true. Most bloggers are wary of getting into video blogging and the
reasons are well understandable. Let’s explore the main of them and try
to figure out if video blogging is worth time and effort.

Topic for Video Blogging
The
first thing you have to decide after the blogging format is the theme
of your video Blog: traveling, cooking, tech tips, politics, social media
optimization, or any other of the kind. Note that the topic should be
captivating and you must feel an expert in it. Try to record a trial
video post and estimate if you sound convincing enough to speak upon
this topic all the time.

Topic for Video Blogging
The
first thing you have to decide after the blogging format is the theme
of your video Blog: traveling, cooking, tech tips, politics, social media
optimization, or any other of the kind. Note that the topic should be
captivating and you must feel an expert in it. Try to record a trial
video post and estimate if you sound convincing enough to speak upon
this topic all the time.Self-presentation
Those who are not afraid of cameras and confident enough to speak in public, may benefit from the so-called “talking head” posts. However, not all people are “videogenic” and feel comfortable in front of a camera. If you belong to that group, it’s better not to start, or at least think about some alternative way of video presentation. E.g., you may make software reviews or how-to’s by capturing your desktop, use free video tools to produce slideshows, cartoons, short clips, etc. Here is the list of helpful resources:- - Snaggit to capture video screen;
- - YouTube video creating tools to make cartoons, funny animations, etc.
- - Animoto to make slideshow with music.
Hosting
If you’d like to store videos on your website, you should consider hosting expenses. To convert video into web format and get ready embed code, use Freemake Video Converter, it’s free and easy to operate. Alternatively, you may keep your videos on YouTube, Vimeo or other video hosting site. Thus, your videos would be easily found on YouTube and Google and you’ll get additional traffic to your resource. The drawback is that your videos could be ripped and used on other sites, and you’ll be always dependable on YouTube broad width capabilities.Video making skills
Though
you may find a good video making and editing software, you have to
skilled enough to use it. Nobody speaks of Adobe Premier or AE mastery,
still a good knowledge of at least Windows Movie Maker is a great bonus.
Video marketing
Don’t
think that you’re done as soon as you published a video post. What
differs video content from a regular text post is that all you’re going
to say will remain only as video frames. This is in terms of search
engine optimization isn’t good, because an HTML page should contain
text. One workaround is to publish a script of your video. Another is to
combine the video with a short text description highlighting the key
posts of your post.
It’s also advisable to add each new post into video sitemap. This will guarantee better search engine results for your videos. Take care of creating a SEO-friendly title and description and add social sharing buttons under the video.
Bottom line
In total, you should try video blogging if you:
- are 100% sure in your knowledge of the chosen theme;
- feel comfortable in front of a camera;
- can afford video hosting or trust YouTube to host your videos;
- are capable of video editing or at least can pay for it;
- know how to market your video posts.
These
are 5 components of a successful video blog start. However, a good
beginning isn’t even a half battle. Content is the king, so the key
point here is to be interesting to your readers and find inspiration for
new creative posts. Good luck!
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